It is always interesting to me how much people like the “strength of weak ties” argument. It is so familiar to me, I forget how powerful it can be. I mentioned it in my Bucknell “new faculty” profile, and ended up getting a media request from an on-line columnist.
I may not have given her the “five hot tips” for job hunting she wanted (of course, if they were so hot, why would I give them away, or why would she?), but it was fun to try and riff for a few minutes on netcentric insights.
Here is what I said:
I can give you a few insights from my background studying social networks.
Most people assume that they will get the most support from those closest to them: family and long time friends. This is true for one kind of social capital: the strong ties that make us feel safe and foster healthy self-confidence. However, weak ties, old school mates, friends of friends, former co-workers and the like, are valuable for a differ reason: they are far more likely to be have information different from yours due to the fact that your strong ties tend to be linked to each other, whereas each of your weak ties is unlikely to be linked to your other weak ties. Research has shown that job seekers, especially younger ones, attain employment through the information gleaned from weak ties.
At the same time, networks are two way streets. People can sense and will avoid a “network jerk.” Even though some companies, like Amway, try to marketize pre-existing relations, most of us prefer that community and friendship ties and not just a façade to get to something valuable. I tell my students, in short, that you have to be a real person and grow your networks and relationships for the sake of the relationships.
LinkedIn or other SNS can simplify or accelerate existing social processes. Just as people in real networks rely on signals to determine how much they like a new contact, signals like their credential, who they know, how they present themselves, so too in virtual networks powered by web 2.0 software. In virtual networks, employers or HR mangers will develop ways to “read” the candidate through their profile. In fact, the speed and ease of linking in SNS can have a perverse effect for job seekers. If I am an employer looking for employees, I want to avoid a deluge of inappropriate applicants. If it is too easy to find or link to me in a virtual network like Facebook, then I will limit accessibility. If I saw a recent grad with 200-300 contacts in LinkedIn, I would be skeptical that these were real and relevant contacts and not just the result of excessive “friending.”
Here are some more resources you may find useful: